Okay. For the application of our lesson about Cultivation Theory, our JRN201 professor asked us to make a blogpost about a common idea that many people get from watching television regularly.
As part of my introduction, I quoted this description from Hilbert College's site so you would somehow cope with what am I going to say later in this blogpost if ever you're not a part of our class. And for my teacher and my classmates, I hope you'll like my post. :)
"Cultivation Theory is a theory of mass communications that states that society's perceptions of reality are cultivated by what we watch on television. In other words, the theory surmises that because an individual watches "ER" on television, that individual assumes that all hospital emergency rooms are just like the one portrayed in the show. The theory is most famous for its applications to the correlations between media violence and violent behavior, but cultivation research has covered all aspects of television's effects on society."
Okay. BEFORE AND AFTER's. Out of my random thoughts, I find this idea very interesting and funny so here is it. It is my topic.
We commonly see them in shampoo, soap and lotion commercials. Sometimes, it has also been used in television dramas (like when the ugly daughter of Bakekang became beautiful and when an obese woman became sexy). It has been usual in advertising products that a bad or ugly figure is shown before you use the product and after use, a better and beautiful figure will be shown. Most advertisments follow that story. And yeah, many people buy it.
I remembered a joke about a filipino who sells his detergent soap in another country where reading is in the other way around. They read from right to left, instead of left to right so the man's product did not sell in that country because the posters he made features a dirty shirt on the left side and a clean white shirt on the right. Poor man. Who would buy a detergent soap that would make their clothes dirtier after wash? haha.
We are cultivated in a way that most of us think that this or that product would make us look better or we will get better result when we use those products that have been advertised that way. Most of us would be dependent to those products since they were caught up by the "before and after" effect. And most of us are expecting BIG changes and I guess that's the real effect of BEFORE and AFTER's. We expect huge and fast changes which in reality would take some time to happen.
I can say that this idea gives some good benefits because they somehow make the people think that he or she has a chance to improve him or herself. The bad part is that, it makes the people think that he or she has a chance to improve him or herself only if they use those advertised products and sometimes could make he or she disappointed of the result and might lead to over use or overdose.
okay! That's it. Hope I did it well. I'm sorry for the errors if you would find some.I love you. :)
As part of my introduction, I quoted this description from Hilbert College's site so you would somehow cope with what am I going to say later in this blogpost if ever you're not a part of our class. And for my teacher and my classmates, I hope you'll like my post. :)
"Cultivation Theory is a theory of mass communications that states that society's perceptions of reality are cultivated by what we watch on television. In other words, the theory surmises that because an individual watches "ER" on television, that individual assumes that all hospital emergency rooms are just like the one portrayed in the show. The theory is most famous for its applications to the correlations between media violence and violent behavior, but cultivation research has covered all aspects of television's effects on society."
Okay. BEFORE AND AFTER's. Out of my random thoughts, I find this idea very interesting and funny so here is it. It is my topic.
We commonly see them in shampoo, soap and lotion commercials. Sometimes, it has also been used in television dramas (like when the ugly daughter of Bakekang became beautiful and when an obese woman became sexy). It has been usual in advertising products that a bad or ugly figure is shown before you use the product and after use, a better and beautiful figure will be shown. Most advertisments follow that story. And yeah, many people buy it.
I remembered a joke about a filipino who sells his detergent soap in another country where reading is in the other way around. They read from right to left, instead of left to right so the man's product did not sell in that country because the posters he made features a dirty shirt on the left side and a clean white shirt on the right. Poor man. Who would buy a detergent soap that would make their clothes dirtier after wash? haha.
We are cultivated in a way that most of us think that this or that product would make us look better or we will get better result when we use those products that have been advertised that way. Most of us would be dependent to those products since they were caught up by the "before and after" effect. And most of us are expecting BIG changes and I guess that's the real effect of BEFORE and AFTER's. We expect huge and fast changes which in reality would take some time to happen.
I can say that this idea gives some good benefits because they somehow make the people think that he or she has a chance to improve him or herself. The bad part is that, it makes the people think that he or she has a chance to improve him or herself only if they use those advertised products and sometimes could make he or she disappointed of the result and might lead to over use or overdose.
okay! That's it. Hope I did it well. I'm sorry for the errors if you would find some.I love you. :)
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